Business and civic leaders from across the 29-county region gathered last Thursday for the Metro Atlanta Chamber Alumni Annual Meeting at the College Football Hall of Fame. More than 1,000 attendees came together to explore this year’s theme, “Sports Is More Than Sports,” and to discuss how the region’s sports ecosystem is shaping jobs, investment, and community connections ahead of major global events.
A Regional Look at Sports and Economic Momentum
The program, hosted by 2025 Chair Ryan Marshall, CEO of PulteGroup, and incoming 2026 Chair Rich McKay, CEO of AMB Sports + Entertainment and the Atlanta Falcons, centered on how Atlanta’s sports assets continue to influence regional growth. From professional teams to world-class venues, speakers underscored how sports fuel construction, hospitality, transportation, small business activity, and national visibility.
Leaders pointed to the evolution of key destinations such as Mercedes-Benz Stadium, Truist Park, and The Battery, all of which have become anchors for redevelopment and economic activity in surrounding communities. With the FIFA World Cup returning in 2026, the region is preparing for an even larger wave of global attention and business opportunities.
Community Impact Beyond the Field
Throughout the morning, speakers emphasized the social and cultural influence of Atlanta’s sports institutions. Local teams have increasingly used their platforms to invest in youth programs, equity initiatives, and neighborhood development—helping strengthen community ties across counties.
Examples highlighted during the event included workforce opportunities created through major sports events, the growing pipeline of careers in the business of sports, and regional programs that use athletics as a bridge to education, mentorship, and public safety.
Mayor Dickens’ Remarks
Mayor Andre Dickens delivered brief remarks as part of the program, reflecting on how sports have shaped Atlanta’s sense of unity—from local recreation programs to major championship moments. He noted how initiatives such as Showcase Atlanta are designed to ensure small businesses across the region benefit from the economic activity tied to the 2026 FIFA World Cup and future events.
Looking Ahead to the Global Stage
Metro Atlanta Chamber President & CEO Katie Kirkpatrick closed the program by highlighting the region’s momentum and shared strategy heading into 2026. With major events on the horizon, the Chamber emphasized the importance of coordinated planning to ensure the benefits of growth reach residents and businesses across all 29 counties.
The annual meeting once again underscored what leaders across the region agree on: sports in Atlanta are not just entertainment—they are a catalyst for economic mobility, community connection, and global opportunity.
